Frederick Elephant - Bholu...1. descriptive of naive & free artistic expression. 2. a term of endearment & affection towards a small child. Origin - Katchchh, Gujarat, India. Frederick Elephant is hand made by women artisans in India & is inspired by the drawings of underprivileged children in India. Frederick Elephant, with his googly eyes & quirky smile, is a distinct character, loved by adults & children alike. Frederick Elephant is not anatomically correct, but that is exactly what we love about this crazy creature! Knowing that a little child, from an underprivileged background in the slums of India dreamed up this quirky character in a moment of fun & creativity makes Frederick Elephant unique with an original personality.
Part of the proceeds from the Bholu collection go back to the Bholu Anganwadi Project which has now built a total of 8 pre-schools with Architects Without Frontiers Australia, in underprivileged communities & have several more under construction, which provides over 280 poor children with love, education & a nutritious meal. Most recently Bholu was selected as Time Magazine's Top 100 Most Influential Green Designs of 2009!
Bholu is the work of Jodie Fried. The Bholu philosophy is about creating beautiful products that we love & live with, while benefiting communities they work with along the way.
Bholu is proudly a Fair Trade & Climate Neutral Company & operates with social & environmental responsibility.
